Daily Venus Diva, USA
Erica Watson, TV-Producer and Comedian, New York
Thina Grotmark, Founder Beyond-Sizes.com, Sweden
Louise Brown, Owner Upscale
16th-18th of June Louise Brown of Upscale attended the world´s leading event for plus-size fashion, Full-figure Fashion Week in New York City.
Attending the fabulous event is a step towards introducing the exclusive range of panties for full-figure women to the US market. Featuring 25 designers and attracting more than 1,000 guests at the night of the final runway show, FFFWEEK is a sign of the times gaining significant attention in media including coverage by CNN and Glamour amongst others. Among the various events during FFFWEEK, the pulse was especially high at the Pulse of the Plus-size Community, where TV director and comedienne Erica Watson moderated the panel discussion with leading fashion and plus-size community spokespeople on topics such as “what defines plus-size”.
Attending the event is a first step for Upscale to explore the US market.
” The brand Upscale and the double meaning of the word upscale signify our mission: to provide panties with superior fit in a proprietary scaled-up sizing system, and to offer truly upscale materials and designs. We aim to a offer a feeling of luxury and classiness, satisfying our customers´ needs in the dual connotation of “upscale”, says Louise Brown, owner of Upscale. The cut and patterns of Upscale panties build on a patented design developed in Sweden by the original founder of the company.
Louise Brown continues “The perception of fashion and sizing is slowly changing. Retailers are slowly starting to pay attention to the fact that there are around 60 million women in the US market alone who are plus-size consumers. We are proud to offer a range which is developed based on the extensive knowledge of lingerie pattern designers in close collaboration with health care professionals. While we all want glamour, fit to your individual anatomy is equally important. A panty can either make your day, or destroy it.”